The job of an Affiliate Marketing Manager involves managing the company’s external and internal affiliate programs through all phases, including brainstorming, launch, maintaining, trafficking, marketing, reporting, optimization and analysis. He/she is responsible for identifying, evaluating and recruiting new affiliates to increase program distribution and interfacing with internal marketing and other team to develop and implement marketing strategies
A successful candidate must possess a bachelor’s degree in marketing, advertising or a similar field and at least 1 year experience as an affiliate marketer. Some companies accept candidates without a degree, but with at least 3 years direct experience in affiliate marketing and at least 1 year managerial work experience.
Familiarity with affiliate marketing networks and search engine marketing; proven record in negotiation and management of online media campaigns; knowledge in ad-serving technologies, experience in campaign management; excellent time management and project management skills; strong organizational, planning, problem solving, and decision-making skills, and the ability to multi-task, work under pressure and work well independently and in a team setting.
SPECIFIC WORK ELEMENTS
Maintaining and developing affiliate marketing programs, recruiting new affiliate partners; monitoring affiliate practices; negotiating and evaluating affiliate advertising agreements; maintaining relationships with affiliates and partners; regularly monitoring campaign performance; compiling and submitting campaign performance reports; providing monthly invoices to affiliate partners; and handling the buying, renegotiation of rates, renewing or canceling media placements and other adverting programs